Usage & Attitudes
Build winning products and strategies with in-depth data about consumer preferences, habits and purchase behaviours.
Understand your target audience and market
Measure market sizing
Know which consumer segments are using your product most frequently and where there’s untapped potential.
Track buyer behaviour
Understand how and when people are using your products so you can make your campaigns hyper-relevant.
Identify new opportunities
Expand your business by measuring overlapping usage and preferences among your target buyers.
Know what drives purchase decisions
Choose a desired outcome metric, such as purchase intent. Our model will instantly show you which attitudes and behaviours of your target segment have the highest correlation with that outcome.
Rely on guided methodology
Take the guesswork out of study design with our question bank, tailored for usage and attitudes research. Add demographic, psychographic, behavioural and usage questions.
Act on data faster with AI-powered analysis tools
Quickly make sense of your results with built-in, AI-powered analytics that instantly uncover segments that are driving your results and offer suggestions for deeper analysis.
Forget manual sorting or filtering in spreadsheets. Manage and organise your analysis in an easily shareable format: PowerPoint presentation, CSV, XLS, SPSS and more.
Get high-quality, global data
We incorporate industry-proven survey methodology with our global SurveyMonkey Audience panel, so you can customise your research and target the exact audience you need. From consumers to professionals, tap into trusted insights from 335M+ people in 130+ countries.
After your survey launches, we automatically clean your data and remove poor-quality responses so you get only the most reliable insights.
Want to survey your customers? Use web links to send your survey via email, social media and more.
How does our Usage & Attitudes solution work?
Setting up your survey is easy
Decide which brand names and attributes you want to include in your study and the type of target audience that you’d like to take your survey. Our Usage & Attitudes solution is expert built with pre-written questions, but you can easily customise your survey.
Trusted methodology, easy to use
Whether you’re a seasoned market researcher or just starting out on your insights journey, our intuitive platform makes it easy to leverage industry-leading methodology.
Surface insights fast
Save time on manual analysis and gain meaningful, AI-powered insights in as little as an hour. Quickly share your findings in a custom report to wow stakeholders and inspire the right next move.
“SurveyMonkey allows us to dig deeper into the emotional state of our audience and understand decision-making along the buyer journey.”
Caitlin Roberts, Senior Product Marketing Manager, Kajabi
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