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A survey question asking how memorable this ad is, with analytics showing it had 800 responses from a demographic of female, UK, £50k+ income, ages 18–65, along with a chart showing key drivers to purchase intent

Trusted by over 260K brands worldwide. Here’s why:

92% say it’s easy to use

Start from 175+ marketing survey templates or let AI do the work for you.

Built-in research methods

From MaxDiff to Key Drivers, it’s like having an on-call marketing analyst.

Connected to 200+ apps

We integrate with popular marketing tools across CRMs, email and analytics.

SurveyMonkey features that marketers love

A survey creation screen showing the ability to customise a survey with different colours, fonts, logos and text

Create beautiful branded surveys and forms

Customise the entire respondent experience to reflect your brand, from the invitation and visual themes to the thank-you page and custom redirects.

FEATURES

→ Custom email invitations

→ Survey branding and customisation

→ 175+ marketing survey templates

Two photos showing a woman wearing headphones, with a chat bubble saying that females aged 30–44 preferred the first image and a bubble in the top-left corner showing the message “Building your survey with AI”

Confidently design and analyse surveys with built-in AI

SurveyMonkey blends the latest AI with our expertise in survey science to help you draft surveys in under a minute, spot errors and uncover trends.

FEATURES

→ AI-powered survey design

→ Sentiment analysis

→ AI-powered insights

Different headshots of women, with a box saying UK, female, £50k+ income, ages 18–65, with 40% being 18–35 and 60% being 36–65

Reach your target audience in under an hour

Conduct market research at speed with our easy-to-use, integrated global panel. Just select your targeting criteria and we find the people you need.

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FEATURES

→ 335M+ people in 130+ countries

→ Custom screening and balancing

→ Response quality that you can trust

Two different ads labelled A and B, with percentages showing which ad had more overall appeal, which was more memorable and which was more unique

Find meaning in your data thanks to powerful analytics

We’ve made data analysis intuitive, so you can quickly spot generational patterns, track trends over time, pick winning ideas and more.

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FEATURES

→ Research solutions with built-in analytics

→ Multi-survey and longitudinal analysis

→ Crosstab reports and data exports

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Marketing app integrations to trigger surveys and forms, enrich your data and follow up faster

See all 200+ integrations

How marketers use SurveyMonkey

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Inform strategy with market and customer research

Stay ahead of market and competitive trends with up-to-the-minute, AI-powered insights

Target audience research

Get insights from your target market in as little as an hour with our global panel.

Competitive research

Track category preferences and benchmark your brand perception against competitors.

Idea screening

Test early-stage products, messages or ad creative on your target audience.

See all market research solutions

A virtual reality usage survey asking how often you use a virtual reality headset

Attract more buyers with messaging backed by market and customer insights

Buyer persona research

Tap into our global panel to create buyer profiles based on habits and preferences.

Message testing

See which messages or claims resonate most with your buyers by testing them head to head.

Value proposition prioritisation

Uncover which features or messages are most important to your audience by using MaxDiff analysis.

See all product development templates

A survey question asking which of the following is most important when purchasing a mobile phone plan and a chart showing a MaxDiff utility score between the answers

Build your advocacy programme at scale and turn happy customers into brand champions

Voice of the Customer research

Keep a continuous pulse on customer pain points and overall sentiment to improve the customer experience.

Customer testimonial forms

Collect customer quotes (and permission) that validate your product differentiation.

Net Promoter Score (NPS®)

Uncover who your brand promoters are and what makes them likely to recommend your product.

See all customer feedback templates

A chart showing the results from a survey question asking how likely it is that you would recommend this product; next to it is an NPS score of 38

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Deliver amazing experiences fuelled by feedback

Transform your events from mediocre to memorable with guest input before, during and after

Event planning

Tailor your events to what your target attendees want to learn and experience.

Event registration

Easily collect RSVPs, payments and guest information for smooth event preparation.

Event feedback

Learn what worked (and what didn’t) to make sure that your next event is a must-attend.

See all event survey templates

People in a room scanning a QR code from a projector on their phones, with a survey question asking how likely it is that you would recommend the event to a friend or colleague

Build an iconic brand that connects with your audience and drives business growth

Brand health tracking

Measure top brand KPIs, such as awareness, perception, consideration, choice and loyalty, over time.

Ad testing

See which ad copy and creative will perform best in-market by obtaining audience feedback pre-launch.

Thought leadership research

Boost content marketing effectiveness by creating authoritative content featuring original research.

See all brand research templates

Create engaging digital and e-commerce experiences that maximise conversion

Website feedback

Get feedback about your browsing and purchase experience with embedded or triggered pop-up web surveys.

Ad testing

See which ads will perform best with your target audience by obtaining feedback prior to launch.

Contact forms

Capture leads and enquiries with customisable, embedded contact forms.

See all online form templates

A survey question asking how easy it was to find what you were looking for on our website

ClickUp scores a winning big-game commercial with ad testing

“With SurveyMonkey, we were able to test our ad with more than 5,000 people in less than a week! We selected the version of our ad that was most funny and memorable based on a statistically significant result from our testing.”

Brian Sherry | Head of Creative Operations, ClickUp

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Kajabi builds data-backed strategies with an agile research programme

“SurveyMonkey allows us to dig deeper into the emotional states of our audience and understand decision-making along the buyer journey. The research has been immensely helpful in guiding our team to making decisions faster.”

Caitlin Roberts | Senior Product Marketing Manager, Kajabi

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Choose from our most popular plans for marketers

Try it now and get 25 responses for free, or choose from our top plans.

*Additional charges apply for extra responses. SurveyMonkey Audience panel responses are sold separately.

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Need a comprehensive solution for your marketing department?

SurveyMonkey Enterprise is our most feature-rich and secure plan, built for marketing teams and departments.

With Enterprise, you can:

Collect unlimited responses
Create custom CSS survey themes
Survey via SMS or in offline mode (which is great for unreliable Wi-Fi at big events)
Access Enterprise-only custom APIs and integrations, including Salesforce, Tableau and Microsoft Power BI
Get expert help with survey design and analysis from our professional services team

Explore all Enterprise features

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Resources to get you started with your next marketing survey

Start from 175+ marketing templates

Build marketing surveys and forms in minutes with expert-written templates that you can easily customise.

Explore templates

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How SurveyMonkey uses surveys for marketing

Get the inside scoop on how our marketing leaders create messaging, content, brand creative and more.

Watch the video

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Report: 8 marketing trends in 2025

Read our exclusive research into how marketers can navigate the latest trends in AI and social media.

Read the report

Ready to drive brand growth and improve ROI?

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NPS, Net Promoter and Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.